Yuify
How do you get a breakthrough technology to stand out in the crowd nowadays? Easy, let it introduce itself.
We personified Wacom’s latest product, simultaneously honouring Wacom’s Japanese heritage, bringing a character to life. Yuify—which stems from the Japanese name “Yui”, meaning link, promise and collaboration—can securely protect an artist’s creations through invisible watermark technology.
We led a team of in-house designers to breathe life into Yuify through the idea of fireflies, as enlightening illuminations reveal the artist behind the artwork.
Role
Senior creative team.
Responsibilities
As the lead creative team across Wacom projects for 2 years, our relationship with lead clients helped transform the account. For this project that led to conceiving, developing and launching a Wacom product in an entirely new way. We led an in-house design team, building a brand from the ground up, crafting and tone of voice document for teams globally.
Agency
Iris Worldwide
A complete brand world was supported by a first-person tone of voice across at every touchpoint.
