Dryness Test

Degree dries quicker than any other antiperspirant. But don’t take our word for it.

WE MADE A
CANNON TO PROVE IT

During the 70s there was a huge decline in the use of antiperspirants. In markets like the States and Canada, where stick deodorants reign supreme, we created a product demo reminding people how to use antiperspirants.

Role
Creative team.

Responsibilities
Created, developed and produced entire global campaign.

Agency
R/GA London