Little Brush Big Brush
Kids hate brushing in the evening. Brushing means bedtime. They'd rather veg out in front of the telly. So we made bedtime brushing as fun and easy as watching
a cartoon.
Cartoons backed up with science. It takes 21 days to form a new habit, so our narrative took users on a journey around the world meeting 21 unique characters who all taught kids different brushing techniques.
The narrative we created was tailored for Messenger, and encouraged parents
and their kids to continue their adventure every evening.
Role
Creative team.
Responsibilities
Lead story architects, crafting 21 chatbot experiences around each unique character. Conceived and developed a digital reward system, personally overseeing design of each asset.
Agency
R/GA London