Cheat on Meat
Instead of preaching to people and telling them what to eat, we gave them the cheeky option; cheat on the thing you love with something equally as tasty.
We partnered with none other than the UK’s beloved Hairy Bikers, showing that even the staunchest of meat lovers are cheating on the side.
Our nationwide above-the-line campaign included radio and short-form social. 5 years later, the platform is still running strong.
RIP Dave, was an absolute pleasure working with you.
Role
Creative team.
Responsibilities
Created, developed and produced entire national campaign platform. Oversaw in-house design and motion teams producing all digital campaign assets and in-store activations.
Agency
AnalogFolk