When other contact lenses cause you daily discomfort, we introduced people to
a new feeling – the joy of nothing.
Feel the Joy of Nothing
Breaking category norms we led the brand’s biggest product launch in history, creating a global campaign for Alcon’s revolutionary monthly contact lenses. Start feeling the joy of nothing with TOTAL30.
National print campaigns were supported by social, in-store and eye care professional leaflets.
Role
Senior creative team.
Responsibilities
Created, developed and produced entire global campaign. Oversaw a team of in-house designers and retouchers, producing integrated assets across print, digital and in-store.
Agency
Iris Worldwide
