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A Force of Nature
A household name turned sleeping giant,
Original Source had lost its mojo. We created and launched new brand platform A Force of Nature, with an eye-popping, head-bopping national TV spot.
Our print campaign inspired a self-initiated brand book, which led nationwide in-store activations, e-commerce and social.
Role
Senior creative team.
Responsibilities
Created, developed and produced entire national brand platform. Oversaw in-house design and motion teams producing all digital campaign assets and in-store activations. Led production discussions with VFX maestros, Untold Studios, producing launch film. Managed lead clients completing their first CGI production. Increased agency revenue with a self-initiated brand book.
Agency
Iris Worldwide
