Lloyd’s Futureset
A platform that simulates global change, allowing underwriters to reassess how they see business – transforming future risk into opportunity.
We created the Futureset platform to simulate the future, telling the stories of tomorrow as if they were happening today. Allowing underwriters to see how they could prepare clients for major shifts in Climate Change and Hyperconnectivity.
By 2030 global temperature is expected
to increase by 1.5°C. Futureset demonstrated
how this would affect agriculture, and the opportunities that presented.
With the rise of 5G and Hyperconnectivity, Futureset demonstrated how this would affect access to information through connected devices, no matter the shape or size; hacking a smart filter inside a fish tank at the event.
Populating the Futureset hub was a series of always-on content properties, like The Lighthouse. With names taking influence from the company's history in shipping news, content spotlighted company-wide skills and training.
This pitch win ensured Iris was top of the league tables, ranking Number 1 in the Top 15 international B2B marcomms agencies and networks.
Role
Creative team.
Responsibilities
Created and developed the entire pitch- winning campaign. Oversaw a team of in-house designers producing a library of assets.
Agency
Iris Worldwide