Engineered for Harmony
Built on the bond between an artist and their tools. Cintiq Pro offers full immersion from moment of inspiration to final creation.
Like the product we developed a tone of voice which immersed users in the world.
For a seamless interplay between technical information and visual demonstration.
Wacom’s flagship product was failing to capture the imagination of their key audience; visionaries. For the first time in their history we transformed their product page design, delivering an interactive experience worthy of a top-of-the-line product.
After 3 years (and some client copy changes) the campaign idea and product page is still capturing the imagination of creators.
Role
Senior creative team.
Responsibilities
As the lead creative team across Wacom projects for 2 years, our relationship with lead clients helped transform the account. For this project that led to conceiving, developing and producing an entirely new form of product page. Leading an in-house team across CGI, Motion and Design, as well as crafting copy at every touchpoint of the experience.
Agency
Iris Worldwide